International
Franchising
Neighborhoods Around the World
If you're interested in helping us expand our highly successful business around the globe, we'd love to hear from you.
International Franchising
Requirements
In order to see if you'd be a great fit for our team, please review the following key economic terms for developing in International markets.
Current Terms of Development
- Territory Development Fee-A fee for the exclusive rights to develop Applebee's restaurants within a
certain territory during the term of your Development Agreement. It is a non-refundable amount due at the time of signing the Development Agreement.
- Franchise Fee-A $40,000 fee per restaurant.
- Royalty-4% of Gross Sales for the first 24 months after the opening of the restaurant. After the first 24 months, we have the right to increase the results to 5% of Gross Sales.
- Advertising Fee-The Franchisee is required to spend not less than 3.5% of Gross Sales on local marketing, advertising, public relations, etc. An additional fee of 0.5% of Gross Sales is paid to Applebee's for a
marketing fund that is used in part on
creative development.
Additional
Requirements
Applebee's development
agreements generally require a franchisee to build and operate a minimum number of
restaurants in a particular geographic area within a period of three to seven years. This requires prospective franchisees to have a substantial net worth and cash availability position. We generally require a minimum US$1,000,000 net worth for each restaurant scheduled under our multi-unit
development agreement with additional minimum
requirements for liquid/cash assets. We also prefer that our franchisees have someone on their team with multi-unit foodservice or retail
experience.
More detailed information is available in our franchise
offering circular. View the preliminary application.